Your first product

In the setup, after naming your business, you reach Your first product. You choose your trade and a template that brings the title, the description and the price written.

1. 11. Choose your trade in What do you do?.
2. 22. Select the template closest to what you sell.
3. 33. Change the title, the price and the image below.
4. 44. Select Continue.

If you prefer another type of product, select I'd rather start from scratch. The rest of the chapter explains how to improve the product whenever you want.

The type decides how what you sell is delivered and who sells it legally. Once the product is created it can't be changed. A Course is watched lesson by lesson in the member area, a Digital download is files, a 1:1 session is an appointment with your calendar and a Membership is paid every month or every year. There are ten types in all and each one says what it delivers and which payment modes it is sold with.

1. 11. Open Products and select New product.
2. 22. Choose the type of product.
3. 33. Type the Name and the Price.
4. 44. Select Create product.

The sales page is what someone thinking about buying reads. Tell them what that person gets, not only what the product contains.

1. 11. Open the Sales page tab.
2. 22. Upload an image or paste a video in Main media.
3. 33. Write the Subtitle and the Product description.
4. 44. Add in What's included each thing the buyer receives.
5. 55. Answer in Frequently asked questions the doubts you are asked most.
6. 66. Select Save changes.

Open the Content tab and upload the files, create the syllabus or set your hours, depending on the type. In the Product tab you choose the Guarantee days, between 7 and 30 on the products that carry it. If the buyer asks for a refund within those days, they get it back with no questions asked.

The price you typed when creating the product is its first offer. A product can have several, each one with its link. The default offer is the one its page opens. To add another one, for example a price in installments:

1. 11. Open Settings, select Offers and then New offer.
2. 22. Write the Name, for example Regular price.
3. 33. Choose the payment mode and write the Price including VAT in euros.
4. 44. Select Save offer.

Launch offers, order bumps and subscriptions with a trial are explained in Offers.

Your product is a draft with its sales page, its content and its price. At the top, To publish confirms that nothing is missing. Select Preview to see it as the buyer will. The product of the template is published with your store when you sign the setup, in the next chapter.