Contacts and consents

• They tick the communications box at checkout, which always comes unticked.
• They tick a lead magnet's box when leaving their email.
• They come in an import with your consent declaration.
• They write their email in an Instagram message answered by an AutoDM rule.

A buyer who did not tick the box stays not subscribed. They get the emails of their purchase. Your campaigns do not reach them until they accept your emails.

In a lead magnet you can ask the person to confirm their email before subscribing. That way you avoid mistyped addresses or someone else's. With a clean list, your emails reach the inbox better.

1. 11. Open the lead magnet in Products.
2. 22. In the Content tab, tick Ask for email confirmation.
3. 33. Save the product.

Whoever signs up gets an email with a link. Until they click it they do not appear as subscribed or enter the welcome.

OnBio keeps each consent and each unsubscribe with its date, its source and the text the person saw. You see it on each contact's page in Contacts. If someone asks why you are writing to them, you have the answer.

Each marketing email carries one-click unsubscribe and an unsubscribe link in the footer. The unsubscribe is immediate. A bounce or a spam complaint also takes the contact out of your broadcasts. Whoever unsubscribed is subscribed again only if they accept your emails again. Consent and unsubscribes explains it.

You know who can receive your emails. In the next chapter you import the list you bring from another platform.