Skip to content
Chapter 5 of 5

Chapter 5 of 5

Cookie consent

OnBio puts in your store a cookie notice that complies with the law. No Meta, Google or TikTok pixel loads before the visitor decides. That is why your figures partly depend on what each person accepts. It is worth knowing what is measured in each case.

How a visitor sees it

  1. 1. Open your store in a private browser window.
  2. 2. Look at the notice at the bottom, with Accept all, Reject all and Configure.
  3. 3. Click Configure to see the categories your store offers.

The three buttons have the same size and the same contrast, as the law requires. The visitor changes their mind whenever they want from Cookie settings, in the store's footer.

The categories

  • Analytics counts unique visitors and where they come from.
  • Advertising loads your pixels and allows sending purchases to Meta from the server.
  • Affiliates keeps the click of an affiliate's link to attribute the sale to them.

Only the ones your store uses appear. A store without pixels or an affiliate program only offers analytics.

If the visitor rejects

The store works the same. No pixel loads and their purchases are not sent to Meta from the server. Visits and purchases are counted in your analytics, without identifying the person. If they came through an affiliate's link, that click is not recorded and the sale has no affiliate.

How long it lasts

The decision expires after 12 months. Then the notice comes up again. If the notice's text changes version, every visitor sees it again and the previous decision stops counting. The cookie notice of your store explains it.

Checklist

  • You check your analytics every week with the right period.
  • Your campaign links carry their UTM parameters.
  • You know at which funnel step most buyers drop off.
  • Your pixels are saved and the Meta one tested.
  • The Meta Conversions API is on if you advertise on Meta.
  • You have seen your store's cookie notice as a visitor.

Need to talk to us?

If you didn't find what you were looking for, write to us. We reply within two working days.