Guide for creators
Analytics and pixels
36 min · 5 chapters
Selling more starts with knowing what works. Here you learn to read your figures and to give your ad accounts the data they need. There are five chapters, about 36 minutes in total.
You start with the analytics dashboard and what you keep from each sale. Then you see where your sales come from, at which step buyers drop off, how to connect the Meta, Google and TikTok pixels and how the cookie notice decides what is measured.
When you finish you will have
- Clear how much you sell and how much you keep after taxes and fees.
- Identified the channels and campaigns that bring you sales.
- Found the funnel step where most buyers drop off.
- Your pixels connected and the Meta Conversions API turned on.
- Understood what each category of the cookie notice measures.
Have at hand
- Some weeks of sales, so the figures say something.
- The identifiers of your Meta, Google and TikTok pixels.
- The Meta Conversions API token, if you are going to use it.
Guide contents
- The analytics dashboardAnalytics tells you how much you sold and how much money you keep.
- Sources of your salesWith Sources you know whether your sales come from Instagram, from TikTok, from your newsletter or from your affiliates.
- FunnelThe funnel shows you your visitors' path from the shop window to the purchase.
- Meta, Google and TikTok pixelsWith your pixels, your ad accounts know which visits and purchases come from each ad.
- Cookie consentOnBio puts in your store a cookie notice that complies with the law.
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