Guide for creators
Automate your marketing
32 min · 4 chapters
An automation writes for you at the right moment: when someone downloads your guide, buys, leaves the cart or a charge fails. Here you build yours and learn to see which ones work. There are four chapters, about 32 minutes in total.
You start by choosing which moments are worth automating. Then you build the first one from a template, personalise it with conditions and branches, and finish by testing it, activating it and measuring each step.
When you finish you will have
- A clear idea of which moments of your business to automate first.
- Your first automation built from a template.
- Conditions that treat those who buy and those who don't differently.
- The automation tested with your account, active and with its figures.
Have at hand
- Your published products and your lead magnet, if you have one.
- The texts of your welcome or sales emails.
- The tags you use to organise your list.
Guide contents
- What to automate firstYou don't need to automate everything.
- Build the first one from a templateA template brings the trigger, the waits and the emails written for a specific moment.
- Conditions and branchesA condition separates your contacts according to what they have done.
- Test, activate and measureBefore an automation writes to your contacts it is worth watching it run.
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