Offer a free lead magnet
On this page
A lead magnet is a gift in exchange for the email: a guide, a template or a free lesson. Whoever leaves their email receives the delivery and joins your contacts, so you can write to them later with your news. It is the most common way to start an email list from the bio.
Before you start
- Have the file you are going to give away, such as a PDF.
- Decide whether you ask to confirm the email. It is advisable if you are going to send campaigns to those contacts.
Create the lead magnet
- 1. Create a product of type Lead magnet from New product.
- 2. In the Content tab, upload the file that is delivered.
- 3. Tick Ask for email confirmation if you want double opt-in.
- 4. Prepare the Sales page.
- 5. Select Publish.
Put it in your store
- 1. Open Store in the side menu.
- 2. Select Add block and choose Lead magnet.
- 3. Choose your lead magnet and select Publish.
What happens next
Whoever leaves their email receives the delivery. With double opt-in, they receive it after clicking the link in the email they get. The contact appears in Contacts.
Keep in mind
- A lead magnet cannot be published without something to deliver, such as a file or a lesson.
- It can be the first step of a funnel that leads to a paid product. Create a funnel explains it.
Frequently asked questions
What happens to the emails I collect?
They go into your Contacts, where you see where each one came from. You can write to them from Email if they gave their permission to receive news. If you import those contacts into another email tool, use double opt-in.
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