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New broadcast

Reviewed on 5 October 2026
On this page
Editor of a new broadcast with the subject, the preview text and the content blocks.

Here you prepare a one-off email for your subscribed contacts. First you write the content and then you choose the recipients and when it goes out.

How to get there

In Broadcasts, click New broadcast. To start from an earlier one, open it and click Duplicate.

What you can do

  • Write the subject and the preview text.
  • Build the content with the blocks of the email, from the text and the image to your products and your live events.
  • See the email on mobile and on desktop before sending it.
  • Send yourself a test to your address.
  • Send it to all subscribers or to a segment by tags.
  • Send it now or schedule it.

Step by step

Prepare and schedule a broadcast

  1. 1. Type the Internal name, the Subject and the Preview text.
  2. 2. Click Add block to build the content.
  3. 3. Click Save draft.
  4. 4. Click Next: recipients to move on to the audience and the send date of the broadcast.
  5. 5. Choose All subscribers or A segment under Who it reaches.
  6. 6. Choose the Date and the Time and click Schedule broadcast.

Add a block

The editor has two zones: the working panel with the outline of blocks and the email beside it. The panel of the chosen block opens in the working panel, and on a very wide screen in a third column. An email takes text, image, button, divider, product card, product collection and live event.

«Add a block» list of an email with the seven types of block and the search box.
  1. 1. Select Add block.
  2. 2. Choose the type of block.
  3. 3. Fill in its fields in its panel. Blocks takes you back to the list.

What happens next

The broadcast goes out at the Madrid time you chose, and you can cancel it until it starts going out. The audience is fixed at that moment. Anyone who unsubscribes during the send no longer receives it.

Keep in mind

  • Only subscribed contacts receive the email. Unsubscribes, bounces and spam complaints are left out.
  • In a segment, click a tag once to include it and again to leave it out.
  • In a text block, the person and shop buttons write the contact's first name and your business name. Each email swaps them for its own. The preview shows them as First name and Your business. With {{ contact.first_name | default: "there" }}, a contact without a name reads «there» in its place.
  • You can schedule it between 5 minutes and 90 days ahead.
  • Each email carries your name as sender, a footer with your details and the unsubscribe link.
  • Gmail clips emails over 102 KB. The preview warns you if yours is heavier.

These roles can open this screen: owner, admin and content editor.

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