A/B test · Store
Reviewed on 4 October 2026
On this page
Here you see how the two variants of a test are doing since it started, with a 50 / 50 split per visitor. Each variant has its visits, payments started, sales, conversion and revenue.
When you have enough sales, you keep the one that sells more or end the test without a winner.
How to get there
Open Store, select the A/B tests tab and select the test in the list.
What you can do
- Compare the figures of the current page with those of variant B.
- Keep the variant that sells more.
- End the test without a winner with End test.
Step by step
Choose the winner
- 1. Compare the conversion and the revenue of the two variants.
- 2. Select Keep variant B or Keep variant A.
- 3. Select Choose winner to confirm.
End without a winner
- 1. Select End test.
- 2. Confirm with End test in the dialog.
What happens next
If you keep B, its fields move to the product page for every visit. With A or without a winner, the page stays as it is and the figures are kept.
Keep in mind
- OnBio does not calculate statistical significance. With fewer than 100 sales per variant, the difference may be down to chance.
- Run an A/B test explains it step by step.
These roles can open this screen: owner, admin and content editor.
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