A/B tests · Store
Reviewed on 4 October 2026
On this page
Here you compare the current sales page of a product with a variant B to find out which one sells more. The test shows each variant to half of the visits. Each row shows its status, its visits and the conversion of each variant.
You can test the headline, the description, the main media or the testimonials of the page, without touching the product or its prices.
How to get there
Open Store in the side menu and select the A/B tests tab.
What you can do
- Create a test with New test.
- Start the test to split the visits between the two variants.
- See the running, draft, finished or stopped tests.
- Open a test to see its figures and keep the winning variant.
Step by step
Create a test
- 1. Select New test.
- 2. Choose the Product and write the Test name.
- 3. Change in variant B what you want to test.
- 4. Select Save draft.
- 5. Select Start test.
What happens next
Each visitor sees one of the two variants at 50 %. The test counts the visits, the payments started, the sales and the revenue of each variant.
Keep in mind
- The test is run on the sales page of a published and public product. Without any, the editor takes you to Go to Products.
- Each product allows a single running test at a time.
- What you leave empty in variant B is taken from the current page. Variant B has to change at least one field.
- Whoever accepted the analytics cookies always sees the same variant. Without that consent, the variant is assigned on each view and can change when reloading.
These roles can open this screen: owner, admin and content editor.
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