Where your sales come from

1. 11. Click Analytics in the side menu and open Sources.
2. 22. Choose the period.
3. 33. Choose how to group, for example Social or UTM.

1. 11. Open Funnel.
2. 22. Choose the product in the list of All products.
3. 33. Compare the visits, the started payments and the purchases.

Each row of Sources shows the visits, the purchases, the conversion, the gross and the net of that source. If a product has many visits and few purchases, review its sales page. If many payments start without finishing, review the price and the payment methods.

• Each sale counts in a single source. If it has several, the first in this order wins: affiliate, OnBio email, UTM, social network, other site and direct.
• A purchase from the Instagram browser without UTM counts in the Instagram social network.
• Tag your links with utm_source, utm_medium and utm_campaign to see each campaign.