Meta, Google and TikTok pixels
Reviewed on 5 October 2026
On this page
With your pixels, your ad accounts know which visits and purchases come from each ad. That way you can measure your campaigns and optimise them to sell.
Save your pixels
- 1. Click Analytics in the side menu and open Pixels.
- 2. Type the Meta pixel, the Google tags or the TikTok pixel.
- 3. Add the Google Ads purchase conversion if you use Google Ads.
- 4. Click Save.
Turn on the Meta Conversions API
With it, Meta receives purchases from OnBio's server even if the browser blocks the pixel.
- 1. Generate the access token in Meta's Events Manager.
- 2. Paste it in Access token, under Meta Conversions API.
- 3. Click Turn on the Conversions API.
What happens next
Each pixel receives the visit, the product view, the start of payment and the purchase, with the product and the amount. With the API on, Meta receives the purchase twice with the same identifier and counts it once.
Keep in mind
- No pixel loads without the visitor's consent. The cookie notice explains it.
- To test the Meta pixel, use the Meta test code and look at the events in Meta.
- If Meta rejects the token, follow Conversions API token rejected.
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