Sources of sales
Reviewed on 5 October 2026
On this page
Here you see where your visits and purchases come from in the period you choose. Each sale counts in a single main source, with its visits, purchases, conversion, gross and net.
How to get there
Click Analytics in the side menu and open the Sources tab. The period you chose stays when you change tabs.
What you can do
- See sales by channel: affiliates, email, UTM campaigns, social networks, other sites or direct.
- Group by UTM to see the source, the medium and the campaign.
- Group by Social to compare each social network.
- Group by Affiliates or by Other sites.
Step by step
Compare your campaigns
- 1. Choose the period.
- 2. Choose UTM under Group by.
What happens next
Each row shows the share of sales that source brings. The figures are recalculated every 5 minutes.
Keep in mind
- If a sale has several sources, the first in this order wins: affiliate, OnBio email, UTM, social network, other site and direct.
- With analytics cookies accepted, the purchase is linked to the source of the first visit in the last 30 days. Without them, the source of the visit where checkout started counts.
These roles can open this screen: owner, admin and accounting.
Frequently asked questions
How do I tag my links to see them under UTM?
Add the utm_source, utm_medium and utm_campaign parameters to your link, for example in your newsletter link. Purchases that arrive through that link appear with that source, medium and campaign.
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