Funnel
Reviewed on 5 October 2026
On this page
Here you see the path of your visits from the storefront to the purchase in the period you choose. Each step of the funnel shows how many people reach it.
How to get there
Click Analytics in the side menu and open the Funnel tab. The period you chose stays when you change tabs.
What you can do
- See store and product visits, leads captured, checkouts started and purchases.
- See conversion and checkout abandonment.
- Choose the period and see a single product.
Step by step
See a product's funnel
- 1. Choose the period.
- 2. Choose the product in the All products list.
What happens next
The figures are recalculated every 5 minutes. A purchase made a moment ago can take that long to show up.
Keep in mind
- Conversion divides purchases by product visits. Abandonment counts the checkouts started that did not finish.
- Each bar is measured against the step with the most visits. Visits to products may outnumber those to the store, since many people reach a product from its link.
- Unique visitors only count people who accepted analytics cookies. Without that consent, the visit counts but without identifying the person.
- A custom period can span up to 24 months. Days are counted in Madrid time.
These roles can open this screen: owner, admin and accounting.
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